About Alternative Magasine
Alternative Magasine is the editorial space of Alternative Com Consulting: an independent magazine covering communication, culture and the spirit of the times in Tunisia.
Alternative Com Consulting is an agency that approaches communication differently: strategic, creative and results-driven.
We support institutions, businesses and cultural players in making their voice heard, from strategic advisory to operational delivery. Our principle: aim true, with every message.
Six areas of expertise, one global vision.
From content creation to strategy, everything you need to communicate right — under one roof.
- Content creation — Design and production of content for every media format: print, digital, audiovisual, social media.
- Promotional campaigns — Design and rollout of complete campaigns, from the creative concept to multichannel distribution.
- Communication advisory — Assistance and consulting for individuals and businesses: strategy, positioning, public speaking.
- Artistic & cultural management — Support for projects, artists and cultural events, from concept to stage.
- Publishing & reporting — A dedicated editorial space: articles, reports and stories that connect with your audience.
- Communication space — An open space for exchange and outreach to give visibility to your messages.
From brief to impact, in four steps.
A clear, collaborative approach designed to deliver concrete results.
- Listen & diagnose — We understand your objectives, audience and constraints before any proposal.
- Strategy & concept — We define the angle, message and channels, then craft the creative concept.
- Creation & production — We produce the content and roll out the campaign, on schedule.
- Distribution & measure — We distribute, track results and adjust to maximise impact.
Expertise at the highest level of public communication.
Dhafer Neji brings ACC a career built at the heart of Tunisian institutions, leading communication and public relations for strategic national bodies.
- Since 2019 · Advisor to the CEO — Tunisian Post — In charge of communication and public relations.
- Since 2017 · Head of Comms & PR — Tunisian Internet Agency — Leading institutional communication and public relations.
- 2016 — 2017 · Advisor to the Head of Government — In charge of communication and culture, Presidency of the Government.
- Education · Master's degree in Literature — Faculty of Letters and Human Sciences, Manouba — Tunisia.
Everything you want to know.
- What kind of clients do you work with? Public institutions, SMEs, startups, national brands and cultural players. We adapt our approach to the size and goals of each organisation.
- Do you work on one-off projects or long-term support? Both. We handle a specific campaign or piece of content just as well as long-term strategic support.
- In how many languages do you produce content? Mainly in Arabic, French and English, depending on your audience and channels.
- How does a project with ACC start? With a first conversation to understand your needs. We then propose a tailored approach and quote, with no commitment.