Featured
Communicating in the age of scarce attention
Capturing and holding the attention of an audience flooded with messages has become the central challenge of communication.
Communication · Culture · Zeitgeist
Read the times differently.
The magazine by Alternative Com Consulting: analysis, reports and perspectives on communication, culture and media.
Latest stories
All articles →
Analysis, reports and perspectives on communication, culture and the spirit of the times.
The voice of Tunisian businesses
A report inside the SMEs transforming their communication to stand out on the national stage.
Short video: the format taking over
Why the short format is redefining how brands tell their story.
Building a brand that lasts
The foundations of a strong identity, beyond passing trends.
When culture becomes a communication lever
Patronage and cultural partnerships in the service of image.
AI & communication: where to draw the line?
Between time saved and authenticity, finding the right balance.
Sections
Four perspectives to read our times.
0 article(s)
News
The essentials of communication and media news.
2 article(s)Strategy
Analysis and methods to communicate well.
1 article(s)Culture
Arts, heritage and creative industries.
1 article(s)Reporting
The field, the faces, the stories.
2 article(s)Trends
The formats, uses and technologies changing the game.
Video reports
Watch the reports →
The field, in pictures: encounters, portraits and investigations.
The voice of Tunisian businesses
A report inside the SMEs transforming their communication to stand out on the national stage.
Short video: the format taking over
Why the short format is redefining how brands tell their story.
The Alternative letter
Our stories, once a month, in your inbox.