Trends
Short video: the format taking over
Why the short format is redefining how brands tell their story.
In just a few years, short video has become the dominant format. Reels, shorts, stories: brand storytelling reinvents itself in seconds, at smartphone scale.
Tell it fast, tell it true
The challenge is not to say everything, but to say the essential. A good short format hooks from the first second, delivers one idea, and makes you want to know more.
In this report, we break down the codes that make the difference: pace, captions, hook, and above all, a clear intention behind every video.
